Effective business writing is of the utmost importance in today's businesses where so much communication is done via email, memos, and reports. It is consequently important for every business professional to know how to write effectively, communicate more clearly and understand the principles of good business writing.
Effective business writing can help you to secure the sale, entice a customer to stick with you for life, be a knowledgeable expert in your field, as well as advance your career.
Business writing is often misunderstood because it doesn't communicate the same way conversational language does. You can overcome this misconception by learning how to write with a friendly tone.
Objectives / Overview
• Learn the components of effective Business Writing
• Realize the importance and impact of business writing in personal and professional success
• Improve business writing skills and correspondence to deliver messages clearly across different levels
• Why Business Writing is Important
• Overcoming Challenges in Business Writing
• 5Cs of Business Writing
• Avoiding Common Confusions and Pitfalls
• Grammar Refresher Internal and External Correspondence
• Writing Business Letters and Memo
• Formats and Guidelines
• Practical Application Email, IM, and Social Media Etiquette
• Writing Effective Email
• Considerations in Using Different
Communication
• Platforms
• Practical Tips
